With social media being more prominent than ever before, it is important for college campuses to not only be involved, but also to engage with users campus-wide. Take a look at these 8 ways for your college campus to utilize social media and rock at it!
1. Coordinate your strategy across campus
Ensure that social media managers have strong relationships with numerous departments across campus. This constant communication will help social media management and therefore reinforce the strategy to be unified whole across campus. Within social media management, it is also important to continue the cross-communication and dialogue between all interested parties. For example, if a high school freshman student is excited to apply for admission in a few years, it would be imperative for that social media manager to alert the admissions office that there is a particular enthusiastic student that made an inquiry through one of the social platforms. It is important for the social media management team to mine these conversations that might already be taking place and proactively help departments to leverage the insights that come therein.
2. Choose what suits you
There are hundreds of social media platforms out there! But this doesn't mean that your school needs to have a presence on every single one of them. Quality over quantity is always the best case scenario. Decide what outlets make sense for your audience and your brand, and then be present there! Since you already developed your strategy, you have a pretty good idea of what platforms will help you tackle your goals for social media!
3. Get students involved
Students are the lifeblood of many academic institutions; use them! The student body should be an integral part of the school's social media strategy, and what better way to utilize it than by giving the students the ability to foster their own skills and ideas through the use of social media. There are numerous ways to get students involved in a school's social strategy. For example, allow students to showcase their own school spirit by live-tweeting at campus events or interviewing alumni to share via YouTube. By involving students in your social strategy, it could lead to more traction and engagement across campus!
4. Get the "big guns" on social!
While this may sound like an outlandish idea, the truth is that many University presidents and/or chancellor's have social media accounts and use them effectively! This potential tone of transparency signals to the student body a genuine interest in communicating with the campus community as a whole. For example, the President at Amherst Colleges, Biddy Martin, tweets to more than 6,000 followers about campus events and frequently responds to comments and other questions from the community.
5. Blog (duh!)
While a blog focuses a bit more on content, it is a great way to be a venue for topics that would interest your community. A blog serves multiple purposes and the content can be aimed at a variety of audiences, even prospective students, for example!
6. Get creative
Want to increase your social media presence on campus? Get everyone involved! Social media platforms offer tons of tools to have contests, poll your audience, and reach your student body. Not only will you receive tons of feedback from your target audience, but you will also be able to tap into these tools and utilize the engagement as resources for the future.
7. Enhance your brand
Bring brand awareness to your campus and get your student body's heart beating for their college or university. Pictures are social media gold so keep that in mind when curating content to post on your platforms. Your students may have chosen to attend your college or university, but it will be important for the social media management team to find new ways to enhance and grow brand loyalty to further its voice.
8. Be a place to connect
An important measure of a school's success with social media is whether its students and alumni can use the school's various social platforms to connect with each other. Not only does the campus serve as a form of community, but social media platforms also serve as a place for its members to come together and converse. It's important for your audience to not only be able to find you, but also to find one another. By serving at this place for your community members to network, it further emphasizes your reach on social media.
What ways is social media used on your campus? We would love to learn more about how your college or university uses a variety of social media platforms to engage students on campus!