Is part of your position to schedule social media postings on all of your platforms? With all of your other tasks, social media may be falling to the wayside. But your audience may be looking for you on their social platforms! Don't let the process of scheduling your social media postings drag you down. Instead, let RedShelf show you how we use some neat tools to stay on top of the social media game!
Pagemodo serves A LOT of purposes! At RedShelf, we utilize Pagemodo for pre-scheduling posts on all of our platforms, creating images to supplement posts and our blog, to design cover images, and to shorten links! By taking two hours out of the day, you can schedule weeks worth of social postings in a timely manner! Their analytics tool also helps see measurement behind each individual post! Cool stuff!
Hootsuite serves as a great tool to host all of your news feeds in one deck. If you utilize Twitter and Facebook for your brand, RedShelf suggests you do some social listening to see what others are saying about your brand, product, or competitors all in one platform!
Not sure when the right time to post is in order to engage your target audience? With Tweriod, you can receive a free report on the best times to post that have seen the most engagement from your followers!
Another great social listening tool is SocialMention. This tool allows you to type in a keyword, competitors name, your brand name, or phrase to see what people are tweeting, Facebook-ing, blogging, sharing, or just generally writing about on the internet! This is a great way to understand your competitors as well as what others may be saying about your brand.
While this tool may not be for everyone, it is a very unique tool to design a plethora of useful images. Piktochart allows you to take information and translate that into the creation of an image. RedShelf uses Piktochart to design infographics on digital textbook trends, student usage of academic materials, and to create supplemental material for presentations and case studies!
6. Facebook Scheduler
Sometimes not everything you post on Twitter, LinkedIn, Instagram, or Pinterest are going to be all the same. For times when you would prefer or it may just be easier, to schedule posts only for Facebook then we suggest using the Facebook post scheduler. These posts will therefore only appear on your Facebook page at a specified scheduled time chosen by you.
7. Google Analytics
Google Analytics is a great tool to use in order to see how users from different sources are finding you on the internet! The ability to see the paths your audience is taking to get to your site can provide crucial information on which users are coming from where. Some of your users may be coming from Social Media. Well, you can dive even deeper to see which of your social platforms are driving the most traffic. This will help you determine which platforms are doing poorly so you may have to work on them or which ones are performing great!