Grand Valley State University, home to the Lakers located in Allendale, Michigan, is this month’s bookstore highlight. With over 20,000 undergrad students and close to 4,000 grad students, Grand Valley State University’s bookstore is swamped with learning course materials and spirit wear; where every student can find their individual needs.
GVSU also offers its students and easily accessible as well as affordable option for students purchasing textbooks through their eTextbook option powered by RedShelf. What else GVSU found out: professors are able to create digital textbooks and course packets through RedShelf’s software platform as well.
Two professors on GVSU campus saw a solution: to provide their students with a digital statistics textbook that included the most current and updated information and teaching styles for students to utilize.
The GVSU bookstore saw this as an opportunity to a) assist the professors in publishing this material and b) only having the content available at the GVSU bookstore to ensure students are retaining the materials they need while promoting the bookstore.
With RedShelf’s platform, GVSU was able to publish the professor’s statistics textbook, making it 100% digital. The content was priced at less than $30 and only available at the on-campus bookstore. This allowed students to receive custom-tailored content at a low-price.
On the bookstore end of the spectrum, fortunately for GVSU, it had a 98% sell-through rate, which is extremely high for any textbook. The sell through rate for a professor published book is much higher, which lended well for GVSU bookstore serving as the publishing hub with RedShelf’s platform. With GVSU serving as the publishing hub, a new source of revenue was created for the department and professors.
RedShelf assists in this content creation for individuals all over. Learn more about publishing on RedShelf!